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For over 60 years Mercury has been engineering, building and providing the best marine power in the world. In both freshwater and salt - for everyone from weekend warriors to people whose livelihood depends on their marine power - Mercury has consistently offered the strongest, fastest, smartest, and toughest marine power anywhere. And all in order to bring you the most integrated product offering on the water - with everything you need from prop to helm.

It's why no other manufacturer has the support of so many of the world's top anglers and organizations. And it's why no one's able to provide better support for your time on the water - thanks to the most extensive dealer and service network in the industry. Fact is; the water has been our sole focus for every one of our 60-plus years. And this year we're finding all-new way of bringing you exactly what you want from your time on it.

Mercury Marine: Yesterday and Today

The success of Mercury Marine has not occurred by chance. Since the company was founded in 1939, Mercury has consistently emphasized quality, innovation and reliability. That pledge remains as strong today as ever. Mercury Marine, a division of Brunswick Corporation of Lake Forest, Ill, began as the Kiekhaefer Corporation of Cedarburg, Wis., when Carl Kiekhaefer and a small but dedicated staff of employees sought to design and produce the best possible boat engine.

As each goal was accomplished, it was replaced by more.That tradition has resulted in a literal embodiment of the Great American Dream. From a modest and inauspicious start, Mercury has grown into an industry leader recognized worldwide for its ability to foresee and fulfill the needs of its consumers. Its product brands include Mercury and Mariner outboards, Mercury MerCruiser sterndrives and inboards, Mercury Racing products, Mercury Precision Parts and Accessories, Mercury and Typhoon propellers and Mercury Jet Drives.

Mercury is the world's leading manufacturer of marine propulsion systems. Since the very beginning, Mercury has set the standards for the industry. When pending outboard emission standards challenged the industry, mercury took the lead in redesigning its product to reduce emissions and to not only meet, but also exceed the new standards. The OptiMax outboard engine concept was created to deliver exceptional performance from a two-stroke outboard with a completely new technology. With an average of 45 percent better fuel economy and smooth, smokeless, misfire-free operation, the OptiMax models were - and are - the benchmark for new-technology two-stroke outboards.